The study aimed to identify the media consumption patterns of the Arab Spring revolutions from the viewpoint of Yarmouk University students. In addition to detect whether there is a statistically significant differences at the level of significance (α = 0.05) with respect to the views of respondents regarding employing the study dimensions related to political, military and human dimension due to the variables of the study (sex, educational qualification). The study sample consisted of Yarmouk University students (200) students. The descriptive analytical method was used, through which the following results were concluded: 1. Identifying the media consumption patterns on the Arab Spring. 2. No statistically significant differences at the level of significance (α = 0.05) with respect to the views of respondents about media consumption patterns of the Arab Spring due to the variable of sex. 3. There are no statistically significant differences at the level of significance (α = 0.05) with respect to the views of respondents about media consumption patterns around of Arab Spring due to the educational qualification variable. Based on the results of the theoretical and empirical study, the researcher suggests the following: Identify the mechanisms through which media networks broadcast the political propaganda related to the political, military and human dimensions, and the procedures used to do so. Also studying the methods by which the propaganda messages are being broadcast and analyzed, and employing them for the public interest. In addition to analyzing the means by which the propaganda messages are sent whether they are political or other, with focusing on the procedures used to publish them. Finally, identifying the media mechanisms to dedicate the phenomenon of political propaganda based on honesty and objectivity in the media work.
This report is the fourth in a series of annual reports designed to capture some of the key developments in the world of social media - within the Middle East - during the past twelve months. Interest in this field, which was first unlocked by the Arab Spring, continues to attract researchers, marketers and businesses.
The reasons for this are multiple: the region’s “youth bulge” makes the market attractive for anyone seeking to attract a young tech-‐savvy audience, meanwhile the growth of ISIS – and their use of social media – continues to pose challenging questions for policy makers and freedom of speech advocates.
These developments play out against a diverse backdrop, and this diversity results in wide variances in usage of social media and other digital technologies; with particular differences between the Gulf region and North Africa. In aggregate, regional usage of social media continues to be behind the global average.